About Us 2018-05-17T05:16:25+00:00

We collectively transform customer experience in Australia

The CX Collective brings together CX professionals through an on-going program of initiatives. We believe that by sharing our experiences, we empower the advancement of our profession, our peers and ourselves. Facilitated by Ashton Media, producers of the leading CX conferences in Asia-Pacific and supported by Yell Creative, the CX Collective has been formed to empower our members to become global leaders in delivering exceptional customer experiences.

CX Collective Co-chairs

Leaders in their field, our co-chairs represent our members in driving the format, agenda and outcomes of the CX Collective.

Adam Novak
HEAD OF CUSTOMER EXPERIENCE – NIB Health Funds
Head of CX, Adam is responsible for ensuring that NIB puts the customer at the heart of what they do to improve customer experience and business performance.

Gabrielle Dracopoulos
VICE PRESIDENT, CUSTOMER ADVOCACY – Citibank
Gabrielle, is a customer service champion who is passionate about helping companies build great relationships with their customers and employees by leveraging internal and external insights to inspire customer advocacy.

Jason Bradshaw
DIRECTOR CUSTOMER EXPERIENCE – Volkswagen Group Australia
Jason is passionate about delivering on outstanding customer experience. He has delivered significant transformations in CX delivery across industries such as telecommunications, banking, finance, government, retails and automotive.

Justin Lee
DIRECTOR OF CUSTOMER EXPERIENCE (ANZ) – Expedia, Wotif & Lastminute
Justin is the Director for Customer Experience for Expedia in Australia & New Zealand. He has an MBA from the Australian Graduate School of Management and over 8 years driving customer centric practices for businesses across multiple industries. His principal role at Expedia is to champion the Customer Experience agenda from an operational and strategic perspective, both locally but also across the broader global Expedia footprint.

Harriet Wakelam
DIRECTOR HUMAN CENTRED DESIGN – IAG
Harriet is a leading design strategist with experience across financial services, Fintech, insurance and health. Harriet designs better ways for humans to experience services that improve their lives, and improve the business bottom line, using design to transform the customer experience.

Belinda Dimovski
DIRECTOR ENGAGEMENT AND SUPPORT – Australian Red Cross
Belinda, is a dedicated professional and a passionate customer experience leader who is excited by a challenge, driven by making a difference and has passion for working with teams to achieve amazing results.

Cambell Holt
CHIEF CUSTOMER OFFICER Mercer
Cambell is the Chief Customer Officer leading Mercer’s Financial Advice business, consumer call centres, Digital, Customer Platforms, Insights & Analytics, Consumer Marketing and retail distribution partnership teams in the Pacific Market. He is responsible for the customer servicing and experience for approximately 2.2 million consumers across the Pacific. Prior to joining Mercer in 2014, Cambell’s global career has spanned 20 years across a wide range of financial services in Australia, Asia and Europe.
ABOUT ASHTON MEDIA
We are Ashton Media, leaders in the creation of highly targeted conferences and events. We deliver what we promise with style and imagination. We’re a team of marketing, advertising and Customer Experience specialists with over twenty years experience of organising exceptional conferences throughout Australia, Asia and the UK.

Mark Abay
CONTENT DIRECTOR
Mark is Content Director at Ashton Media. It’s his job to create interesting and engaging conference programs that stretch the thinking of our attendees. Mark works closely with our industry advisors to ensure our conference content is aligned with the needs and interests of our audiences.

Gavin Stewart
MARKETING DIRECTOR
Gav is Marketing Director at Ashton Media. He researches and personally invites delegates to attend our events and creates all of our beautiful touch points and experiences.

Tim Stuart-Harris
COMMERCIAL DIRECTOR
Tim is Commercial Director at Ashton Media. It’s Tim’s job to research and invite our commercial partners to participate in our events.
ABOUT YELL CREATIVE
In a crowded market, Yell Creative are true industry experts and visionaries. Immersed in financial services, we reimagine customer experiences through incisive insights, award winning creative and measureable executions.

Nigel Roberts
PARTNER & STRATEGIC LEAD
Nigel has over 20 years’ of financial services marketing experience in the UK and Australia. Nigel’s passion for financial services marketing is contagious!

Elly Clark
PARTNER & CREATIVE LEAD
Elly inspires us all to think outside of our normal conventions, challenging us to put creative solutions at the heart of every aspect of CX.
Become a part of the Collective
Together we can create better experiences for all our customers and outcomes for our organisations. With content and activities curated by its members, the CX Collective will further the growth and influence of CX in Australian businesses.
JOIN US